Direct bookings vs OTAs
Stop paying 20–30% commission to OTAs
GetYourGuide, Airbnb Experiences and Viator take a third of your revenue and keep your customer data. Maikupo gives you a branded direct booking page at a fraction of the cost.
The real cost on €1,000 in bookings
Same revenue. Very different outcome.
Via OTA
–€300
Up to 30% gone before you see it
Via Maikupo direct
–€10
1% commission on direct bookings
That's up to €290 more in your pocket per €1,000 earned.
OTA vs Maikupo — feature by feature
| OTA (GetYourGuide, Airbnb…) | Maikupo | |
|---|---|---|
| Commission per booking | 20–30% | 1–3.5% |
| Your brand on the booking page | No | Yes |
| Customer email & data | Hidden | Always yours |
| Monthly subscription fee | Often yes | None |
| Competitor listings on your page | Yes | Never |
| Control over cancellation policy | Limited | Full control |
| Direct communication with guests | Blocked | Open |
| Repeat booking incentives | Platform loyalty | Your loyalty |
Why direct bookings win long-term
You own the customer relationship
When guests book direct, you get their email, their preferences and their history. OTAs keep that data locked away. Your own list is your most valuable business asset.
Your brand gets the credit
Guests who book through an OTA remember the platform, not you. Direct bookers remember your name. Every direct booking is brand equity that compounds over time.
Repeat bookings cost you nothing extra
When a past guest books again directly, you pay 1% — not 25%. The longer you run on direct bookings, the bigger the cumulative saving.
Already using FareHarbor? See how Maikupo compares →
Frequently asked questions
How hard is it to migrate away from GetYourGuide or Airbnb Experiences?
You don't need to delete your OTA listings immediately. The smart move is to run both in parallel while you build your direct booking presence, then gradually shift the balance. Maikupo sets up in minutes.
Will my direct booking page rank on Google?
Yes. Every Maikupo booking page is SEO-ready with structured data, canonical URLs and clean HTML. Public activity pages are indexed by Google and can appear in search results.
What is the actual commission difference per €1,000 in bookings?
On €1,000 in bookings: OTAs charge €200–€300. Maikupo charges €10–€35 on direct bookings. That's €165–€290 extra in your pocket per thousand euros earned.
Does Maikupo compete with my business on the same platform?
Never. Maikupo gives each provider their own independent branded space. Your activities are not listed next to competitors — you own your page completely.
¿Cómo consigo reservas directas para mi escuela de surf o yoga?
El proceso tiene tres pasos clave: crear una página de reservas con tu marca (Maikupo lo hace en minutos), poner el enlace en tus redes sociales y Google Business Profile, e incentivar a los clientes habituales a reservar directamente. Sin comisiones OTA — Maikupo cobra solo el 1% cuando recibes una reserva directa.
Lectura relacionada
Cómo Dejar las OTAs y Conseguir Reservas Directas
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